Market Entry Strategy.
A market entry strategy sets out whether and how to enter a new market, region or product category: the opportunity, the entry route, the regulatory and tax requirements, the investment needed and a phased plan. For foreign businesses entering India it covers the FDI route and choice of entity; for Indian businesses it covers new states, segments or overseas markets.
Typically 4–8 weeks, depending on the number of markets and how much primary research is required.
A partner — a chartered accountant or company secretary — from the first call to sign-off.
Based on your situation, and fixed in writing before any work starts.
Is this for you?
- Foreign companies evaluating entry into India
- Indian companies launching new products or expanding into new states or channels
- Indian businesses considering an overseas subsidiary or distributor model
What you receive at the end.
- 01Market assessment report
- 02Comparison of entry routes with regulatory, tax and cost implications
- 03Financial projections for the entry plan
- 04Phased implementation roadmap and registrations checklist
Market Entry Strategy, step by step.
Typically 4–8 weeks, depending on the number of markets and how much primary research is required.
- 1
Agree objectives
We agree the target market, products, success criteria and the decisions management needs to make.
- 2
Market research
We carry out desk research on market size, customers, competitors, pricing and distribution, supplemented by management and industry conversations.
- 3
Entry route options
We compare routes such as export, distributor, branch or liaison office, subsidiary, joint venture or acquisition, including FDI sector conditions where relevant.
- 4
Regulatory and tax
For each route we list the registrations, licences, FEMA and tax implications and the time they take.
- 5
Financials and roadmap
We model entry costs, break-even and funding, and set out a phased implementation roadmap.
What we need from you.
Don't have everything yet? We send a short checklist after the first call and work with what you have.
- Company profile, products and current markets
- Target market details and any prior research or customer contacts
- Group structure and proposed investment budget
- Financial statements of the entering company or its parent
The fee depends on your situation. After a short call, the partner who will do the work tells you what's involved and gives you a fixed fee in writing — before any work begins.
- Government fees and statutory charges are billed at actuals.
- When you pay — upfront, in stages or on completion — is agreed in writing with the fee.
Questions about Market Entry Strategy.
Ready to discuss Market Entry Strategy?
30-minute confidential call — no proposal, no commitment. A partner will write back within one business day.